Brand Guide (For Partners and Organizers)
This is a public relations guide regarding 4v4 tournaments and branding.
Notation Rules
When referring to or writing about 4v4, please adhere to the following rules:
Tournament Name: “4v4 U10”
-
Incorrect Examples:
❌ 4V4 U10 (Do not capitalize the “v”)
❌ 4v4 U-10 (Do not use a hyphen “-”)
-
“v” should be lowercase, and “U” should be uppercase.
Competition Name: “4v4”
-
Incorrect Example:
❌ 4V4 (Do not capitalize the “v”)
-
“4v4” refers to the name of the sport, not the tournament.
Brand Assets
The goal is to promote the initiatives of 4v4 U10 while maintaining proper use of logos, main visuals, and other materials. All copyright belongs to Now Do, Inc., and inappropriate use may lead to requests for improvement or cessation.
Logo
Please download and use the logos from the following link:
Ensure all usage complies with the provided manual.
Fonts
Japanese
(Reccomended) | (Can use) |
GothicMB101 (Morisawa Fonts) | Noto Sans JP (Download) |
English
(Reccomended) | (Can use) |
GothicMB101 (Morisawa Fonts) | Unbounded (Download) |
Thai
(Reccomended) | (Can use) |
Forma DJR Thai (Adobe Fonts) |
Traditional Chinese
(Reccomended) | (Can use) |
UD ShinGo TC (Morisawa Fonts) |
Prohibited Actions (Including PR Use on Social Media)
❌ Modifying or distorting the logo is not allowed.
❌ Using photos from 4v4 Official and 4v4 JAPAN CUP for individuals portrait, including Keisuke Honda, without permission is prohibited.
- Only materials provided by Now Do, Inc. that include Keisuke Honda’s image can be used.
- Cropping Keisuke Honda’s face or editing in ways that cut off the face is prohibited.
- Screenshots or screen recordings of materials are not allowed.
- If other guests or participants are featured, explicit permission is required for their images.
❌ The name “Keisuke Honda” cannot be used freely.
- You must introduce Keisuke Honda as the Founder of 4v4.
❌ The term “World Cup” is prohibited.
❌ Avoid using screenshots or screen recordings of materials.
For social media posts or advertising materials, please use either materials provided by Now Do, Inc. (taken in Japan) or photos taken locally.
Merchandise Production Using Logo
-
Apparel: The creation of apparel using the logo for sale is prohibited. If you need to create for the organizing tournament, you must get permission from Now Do, Inc. in advance.
-
Event Decorations: Decorations such as banners or signs can be produced with prior approval from Now Do, Inc.. Please consult the designated representative for inquiries.
Press Releases
All press releases must be submitted to Now Do, Inc. for approval in advance. Please allow sufficient time for review.
YouTube Posts
Posting on YouTube is allowed as long as the content is free.
-
Logos and materials must not be modified or altered and should comply with the rules in this guide.
-
Avoid using video or audio of Keisuke Honda or using his image as a thumbnail.
-
Be sure to include the URL of the 4v4 website (https://4v4.jp/) in the video description.
-
If you have any concerns about your video, please consult 4v4 Official for confirmation.
Last updated: January 24, 2024